Q1 2026 Marketing Implementation

CNC Onsite Project Dashboard

Website, Google Ads, HubSpot CRM, and Events -- Contract: 227.500 DKK -- Ad Budget: 30.000 DKK/mo -- Updated: 15 Feb 2026

1. Project Status Overview

The HubSpot production portal is live and fully configured. The email integration is fixed. The critical path now runs through the Uniconta import, service landing pages, and Google Ads account access.

Next event: ACP OMS 2026, Orlando, March 4-6. Booth 710. Jesper attending (Orlando to Greenville to Houston trip).

Track Status Summary

Track Status Key Milestone Blocker
Website Live cnconsite.dk -- iterating None -- ongoing refinement
ACP Landing Page Nearly Done Needs deploy + booking flow Deploy to production, meeting booking
Google Ads Blocked Playbook ready, campaigns built Landing pages, account access
HubSpot CRM Operational Portal live, email fixed Uniconta import next

2. Website

The core website is live and functional after the Jan 27-30 cleanup sprint. Hero layout system with 6 ACF-driven templates. Nav CTA and mobile language switcher shipped.

Completed

Remaining Items


3. ACP OMS Landing Page

Big push Feb 12 -- 7 commits. Page built and iterated based on Jesper's feedback. Three layout concepts created, brand-aligned with design manual. Jesper contact card, competitive comparison, and full US trip timeline added.

Timeline pressure: Conference in 17 days. Page must be live and shareable before Jesper leaves.

Completed

Critical Next Steps


4. Google Ads

Demand capture for wind turbine repair. Playbook ready with 4 campaigns and full keyword lists. Originally planned go-live Feb 1 -- delayed by missing landing pages, forms, and account access uncertainty.

Budget Overview

Category Amount Notes
Monthly Budget 30.000 DKK 360.000 DKK/year, flexible allocation
Initial Phase Spend 10-15K DKK Feb-Mar test period
Target CPL < 2.000 DKK 5+ qualified leads/month goal

Geo Targeting -- Phase 1

Campaign Structure

graph TB
    A["Google Ads Account"] --> B["Campaign 1: Blade Repair"]
    A --> C["Campaign 2: Yaw Ring Replacement"]
    A --> D["Campaign 3: Component Supply"]
    A --> E["Campaign 4: Emergency Response"]
    
    B --> B1["Ad Group: Blade Root"]
    B --> B2["Ad Group: Leading Edge"]
    
    C --> C1["Ad Group: Yaw Bearing"]
    C --> C2["Ad Group: Gear Replacement"]
    
    D --> D1["Ad Group: Parts"]
    
    E --> E1["Ad Group: 24h Service"]
    
    B1 --> LP1["Landing Page: Blade Root"]
    B2 --> LP2["Landing Page: Blade Repair"]
    C1 --> LP3["Landing Page: Yaw Ring"]
    D1 --> LP4["Landing Page: Components"]
    E1 --> LP5["Landing Page: Emergency"]

    style A fill:#1A3550,stroke:#1A3550,color:#fff
    style B fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style C fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style D fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style E fill:#ECEFF8,stroke:#1A3550,color:#1e293b
            

Task Status

Task Status Owner Notes
Playbook (structure, keywords, copy) Done Asger 4 campaigns, full keyword lists
Google Ads account access Unknown Tobias / Asger Blocker -- who owns the account?
Service landing pages Not Started Asger + Julie (copy) Yaw ring + Blade root minimum
GA4 tracking Unknown Asger Partially set up?
Conversion tracking Not Started Asger Depends on forms + GA4
HubSpot forms on pages Blocked Asger Waiting on landing pages to ship
Campaigns go live Blocked Asger Blocked by all of the above

Blocker: Google Ads account access is unclear. Need to confirm with Tobias who owns the account and get login credentials.


5. HubSpot CRM

Production portal is fully configured. All properties, pipelines, lists, forms, and workflows imported from development. Email integration auth error resolved. Uniconta data import is next. Sales demo scheduled for Feb 26.

Production Portal -- Complete

Email Integration -- Resolved

Pipeline Structure

graph LR
    A["Lead Source"] --> B["Sales Pipeline"]
    A --> C["Project Pipeline"]
    
    B --> B1["New Lead"]
    B1 --> B2["Qualified"]
    B2 --> B3["Proposal"]
    B3 --> B4["Negotiation"]
    B4 --> B5["Closed Won"]
    
    C --> C1["Quoted"]
    C1 --> C2["In Production"]
    C2 --> C3["Ready to Ship"]
    C3 --> C4["On Site"]
    C4 --> C5["Completed"]
    C5 --> C6["Invoiced"]
    
    C1 -.-> U["Uniconta Sync"]
    C2 -.-> U
    C3 -.-> U
    C4 -.-> U
    C5 -.-> U
    C6 -.-> U

    style A fill:#1A3550,stroke:#1A3550,color:#fff
    style B fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style C fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style U fill:#fff,stroke:#D46121,color:#1e293b
            

Next Steps

Task Owner Timeline Status
Uniconta data import Asger This week Next priority
Meeting with Jesper: pipeline + Apollo sequences Asger + Jesper This week Before Feb 26 demo
First workflows incl. Apollo sequences Asger Week 8-9 After Jesper meeting
Lea shares Apollo contact sequences Lea to Asger This week Input needed
Sales demo Asger Feb 26 Scheduled
Team onboarding All After demo Pending

6. Dependency Map

HubSpot portal is live. The email integration is fixed. The critical path now runs through the Uniconta import, service landing pages for Google Ads, and account access confirmation.

graph TD
    A["HubSpot Portal Live"] --> B["Email Integration Fixed"]
    B --> C["CRM Operational"]
    
    C --> D["Uniconta Data Import"]
    D --> E["Pipeline Populated"]
    E --> F["Jesper + Apollo Sequences"]
    F --> G["Sales Demo Feb 26"]
    G --> H["Team Onboarding"]
    
    C --> I["Website Forms Ready"]
    I --> J["Conversion Tracking"]
    J --> K["Google Ads Launch"]
    K --> L["Leads in Pipeline"]
    
    M["Julie Delivers Copy"] --> N["Service Landing Pages"]
    N --> I
    
    O["Google Ads Account Access"] --> K
    N --> K
    
    C --> P["ACP Page Booking Flow"]

    style A fill:#1A3550,stroke:#1A3550,color:#fff
    style B fill:#1A3550,stroke:#1A3550,color:#fff
    style C fill:#1A3550,stroke:#1A3550,color:#fff
    style D fill:#ECEFF8,stroke:#1A3550,color:#1e293b
    style M fill:#fff,stroke:#D46121,color:#1e293b
    style O fill:#fff,stroke:#D46121,color:#1e293b
            

Remaining Blockers

Google Ads account access: Who owns the account? Need login credentials from Tobias. This is blocking campaign launch.

Service landing page copy: Julie needs to deliver copy for yaw ring and blade root pages. This blocks both landing page creation and Google Ads launch.


7. Timeline and Key Dates

Date Milestone Status Notes
Jan 29 GTM Status + Website Status Meetings Done Website demo, email drafts prepared
Feb 1 (original) HubSpot + Google Ads Go-Live Missed Delayed due to HubSpot agreement and missing landing pages
Feb 12 ACP Landing Page Sprint Done 7 commits, iterated with Jesper feedback
Feb 16-20 Week 8 -- Unblock + Ship Active Clarify HubSpot status, deploy ACP page, build service landing pages
Feb 23-27 Google Ads Soft Launch If unblocked Earliest possible launch, 1 week of data before ACP
Feb 26 HubSpot Sales Demo Scheduled Demo to team, followed by onboarding
Mar 4-6 ACP OMS Orlando -- Booth 710 Critical Jesper attending, US trip: Orlando to Greenville to Houston
Apr 21-23 WindEurope -- Madrid Upcoming Next major event after ACP
Jun 1-4 ACP Cleanpower -- Houston Upcoming Largest US wind event

8. Week 8 -- Top 5 Priorities

Focus on unblocking Google Ads, deploying the ACP page, and getting the Uniconta data into HubSpot. These are the three highest-impact actions for Week 8.

# Action Who By When Impact
1 Uniconta data import to HubSpot production Asger Mon Portal ready, data next
2 Deploy ACP landing page to production Asger Mon-Tue Conference in 17 days
3 Meeting with Jesper: pipeline + Apollo sequences Asger + Jesper This week Before Feb 26 demo
4 Build yaw ring + blade root landing pages Asger + Julie (copy) Wed-Thu Ads launch blocker
5 Confirm Google Ads account access Asger to Tobias Mon Ads launch blocker

US Market Quick Reference

Target operator and OEM landscape for Google Ads and ACP networking.

Metric Value Details
Vestas Turbines (US) 7,794 Portland, Houston, Offshore Boston
Siemens/Gamesa Turbines (US) 8,164 HQ Orlando
Top State Texas 2,788 turbines + multiple operator HQs

Key Operators to Know at ACP